

Vila was not new to the watch world, he’d been an enthusiastic collector since childhood, but after academic studies centred on art, design, science and philosophy his career proved equally eclectic with stints in film production, biochemistry, education and, appropriately for someone from Valencia, luxury leather goods. If the watch industry doesn’t offer a watch you like – one that answers your practical and aesthetic needs – then why not create your own brand? That is exactly what Spaniard Franc Vila did in 2004. The client’s favourite colour, blue, was the instant choice for the seamless carbon details, while black diamonds on the case and buckle added a more delicate sparkle that increases the versatility of occasions the timepiece can be worn. Aside from its signature oval case shape, the Franc Vila Cobra Suspended Skeleton is a talking point: the skeletonised movement is completely suspended by a series of tiny springs. This maverick brand is super niche and has a cult-like following. He already owned a white diamond, gold case Franc Vila so we proposed a more versatile and refined design that would still appeal. As a someone who likes diamonds and oversized statement watches, this had to be exceptional. The conversation “I like the Franc Vila watches but am after a one-off, something truly unique just for me.”
